“When it comes to outfitting your booth, consider used display materials, says Aaron Rasmussen, co-founder of Harcos LLC, Santa Monica, Calif., the maker of Mana Energy Potion, an energy drink for gamers. In September, he spent $950 on a used backdrop that normally sells for $1,100 new. “Some companies buy them, use them once and return them,” he says.”
This money-saving solution and many more from other exhibitors can be found in the article here!
Who would have thought that a magical potion would end up in the Wall Street Journal? Cool, huh?
And btw, we are very proud of this: